About the Company
Milkbarn Kids is a one-of-a-kind collection of organic and bamboo baby clothes, heartfelt children’s books, and gifts inspired by a child’s imagination.
We believe every keepsake crafted with love touches the hearts of many. We set our standards high, sourcing the finest quality fabrics. We create to last with superior craftsmanship, ensuring our beloved babywear will be cherished today and lovingly handed down in the future. And, we remember all we do has the power to enrich lives.
In our world, lions, elephants, and butterflies roam freely. In our world, orange giraffes graze the redwood forests while cows and sheep serenade the Pacific Ocean. In our world, artichokes giggle as bumblebees and blue whales settle gently on our fingertips.
In our world, the world of Milkbarn, we celebrate a child’s imagination.
About the Role
The Director of Sales will lead and execute strategies across wholesale, e-commerce, and retail channels to drive revenue growth, expand market presence, and enhance customer experience. This role requires a dynamic leader with a proven track record in multi-channel sales management, team leadership, and strategic planning within the children’s or lifestyle product industries.
Key Responsibilities
Strategic Planning and Analysis:
- Develop and execute comprehensive sales plans, including pricing strategies and promotional activities, to achieve revenue targets and drive growth
- Monitor and analyze sales metrics to identify trends, uncover opportunities, and provide actionable insights to enhance profitability and performance
- Stay informed on industry trends, competitor activities, and market dynamics to develop accurate sales forecasts and identify new business opportunities
Wholesale Sales Management
- Develop and execute strategic plans to grow wholesale partnerships with national and regional retailers
- Build and strengthen relationships with key wholesale accounts to understand their needs, ensure satisfaction, and foster long-term partnerships while aligning with Milkbarn Kids' brand values and goals
- Analyze sales data to identify trends, optimize product mix, and set achievable sales targets
- Oversee the development of sales materials, presentations, and seasonal product line launches for wholesale clients
- Represent the company at key market trade shows, leveraging opportunities to expand brand presence and build relationships with potential clients
E-commerce Strategy and Execution
- Drive revenue growth on Milkbarn Kids' direct-to-consumer e-commerce platform
- Collaborate with marketing to create and implement online promotional strategies, campaigns, and customer retention initiatives
- Optimize the online store experience through data analysis, including site performance, user behavior, and conversion metrics
- Stay ahead of e-commerce trends to ensure Milkbarn Kids remains competitive and innovative
Retail Operations
- Oversee Milkbarn Kids' retail store operations, ensuring a premium and cohesive brand experience
- Develop strategies to increase foot traffic, enhance in-store customer engagement, and optimize sales performance
- Implement staff training programs focused on product knowledge and superior customer service
Team Leadership and Development
- Build and manage a high-performing sales teams, focusing on professional development, continuous improvement, and expanding market reach across all channels
- Establish clear objectives and provide regular performance feedback to achieve individual and team success
- Provide regular coaching and guidance to the sales team, equipping them with strategies to grow their customer base and meet targets
- Foster a collaborative and results-driven culture that aligns with Milkbarn Kids' core values
Cross-Functional Collaboration
- Work closely with product development, marketing, and supply chain teams to ensure seamless product launches and inventory management
- Act as a key voice in brand strategy discussions, providing insights from sales and customer data
Operational Alignment:
- Ensure alignment between product availability, sales strategies, and market trends to meet customer demand effectively
- Partner with the buying team to align product assortments with customer needs and make data-driven decisions on discontinuing underperforming items
- Collaborate with cross-functional teams to align sales activities with broader business objectives, providing valuable customer insights and feedback to improve product offerings
Financial Oversight:
- Oversee the sales budget, ensuring efficient resource allocation and managing expenses to maximize ROI
Qualifications/Skills
- Bachelor’s degree in Business, Marketing, or related field, MBA preferred
- 8+ years of experience sales leadership, including wholesale, e-commerce, and retail channels
- Proven track record of driving revenue growth, achieving sales targets and expanding market reach
- Strong analytical skills with the ability to interpret sales data and trends, develop actionable insight, and make informed decisions
- Exceptional sales and negotiation skills, with the ability to close deals and build lasting partnerships
- Strong leadership and motivational skills to inspire and guide high performing sales teams
- Excellent communication and interpersonal skills to build relationships with clients, team members, and cross-functional partners
- Proficiency in NetSuite, B2B e-commerce platform, and sales automation tools
- In-depth knowledge of sales methodologies and best practices to drive results
- Comprehensive understanding of market dynamics and industry trends
- Flexibility to travel as needed to meet business objective and attend key trade shows
- Experience national retail accounts
- Experience within children’s products, lifestyle, or apparel industry is a plus
Benefits
- Paid Time Off (PTO) and Paid Holidays
- Health Insurance
- 401K Plan / 401K Match
- Employee Discount
